Many schools these days have opted to restrict the use of their brand name in Pay-Per-Click search engine marketing. While most agencies will do their best to help you protect your brand within their network, you options are becoming more limited as to how you can monitor these terms.First and foremost it is becoming increasingly difficult to enforce a term restriction if you have not gone through the process of putting a Trademark on your school’s name. And now the search engines are stepping out of the fray as well.

I just set up my new V-mail account today and sent out my first video to my team, and let me tell you, V-mail is incredible! In short, V-mail allows you to create videos right at your office desk and send out a link to your video through your email. Since it's a link there is no attachment that may be too big to be received. Best of all I can track how many people have viewed my video so it's trackable. Another feature is that my video plays in what is called a Smart Screen. This Smart Screen is a layout, or a skin if you will, around my video that matches our web site and has links to our web site.It's so simple to use. I received a web cam and placed it on top of my computer and plugged it into my USB port. I then logged into my V-mail account through

I have to admit, I am a celebrity gossip junkie. I can’t get enough of it. Anytime there is an awards show, I’m glued to my television gazing in awe at the Dior and Valentino gowns. What a celebrity wears on the red carpet says a lot about them. Are they super-trendy? Are they concerned about what other people think about their style? Are they perhaps color-blind (given their wardrobe selections)? One poor wardrobe choice could land them on the dreaded ‘Worst Dressed’ list. Fortunately for all of the celebrities out there, they have several opportunities to redeem themselves.In the world of corporate image, the web site is like the Dior gown. It overshadows any make-up, hair do, Jimmy Choo’s or Neil Lane diamonds used as accessories. But unfortunately, once a user puts you on the

I’ve visited schools from coast to coast to shoot television campaigns. From Los Angeles to Laredo. Newport News to Nashville. And it never ceases to amaze me how different every school (or school group) is. Some are straight-laced, corporate-owned entities where everything is suspiciously formulaic. Some schools will send representatives to greet us warmly at the door and then quickly disappear – leaving us to fend for ourselves. And others will hover over us 24/7 giving oft-needed suggestions. I get an immediate sense of how the shoot is going to go in the first – oh – twelve seconds. But it only takes around six seconds for me to gauge a career college’s overall atmosphere. I wonder how long it takes a potential student/incoming lead to glean the good, the bad and the